Branding for Growing Companies

Assess and improve your brand identity

Congratulations! You've decided it's time to get serious and build a professional brand for your growing business.

Visible Logic works with companies at this point in their growth to help them leverage what's working with their brand and improve on what's not. Below is a list of the items we frequently work on with growing companies.

Branding statement: This is a prelimimary research tool that helps you get a clearer picture of how you view yourselves; analyze the landscape of competitors or other key players in the field; and articulate any personal or customer preferences or biases.
Logo assessment: Should you stick with your current logo, or create a new one? We'll help you determine whether you should keep using your logo as is, modify the logo, or start fresh.
Web site redesign: At this point in your growth, it's likely that you've outgrown your current web site. We'll help you assess what's working and develop a plan for the redesign. Like all of our web design projects we focus on creating professional, well-designed, highly-functional web sites. Generally, we build a content management system into all new web sites so you can edit and maintaint your own content. We can also assist you with adding (or redesiging) a blog, a shopping cart, or other functionality.
Printed materials: When you're struggling to startup, you may have avoided the cost of printed marketing materials. But now you may need a brochure, a mailer, print advertising, a white paper, or even a tradebooth. We create consistently branded materials building on your logo and web site design.
Assess and update all touchpoints, as necessary: We'll look at your business cards, your e-newsletter, your sales materials, packaging, or anything else that touches your clients and potential customers to make sure that it is consistently branded. We'll help you prioritize the projects based on your schedule and budget.