Branding Systems: Design across media
Logo Design for Well-Fit
Well-Fit is a triathlon coaching company offering classes, group workouts, one-on-one coaching, and a training facility. They wanted a logo that expressed the "3" of triathlon without the overused swim, bike & run reference. The colors evoke the air, water, and land that is part of the event.
Visible Logic helped Well-Fit build their brand identity starting with their logo and extending it to the web site, print advertising and even their workout and racing apparel.
