Branding Systems: Design across media

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Cover Design for Lewis and Clark Road Trips

Visible Logic first worked with River Junction Press to design the cover of the book Lewis and Clark Road Trips. The cover established a vibrant color palette of blue and yellow. And we also designed the red & black "Great American Road Trips" graphic used to identify the travel series.

Because Visible Logic works in both print & web, we were able to translate the brand to their accompanying web site.

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lewisandclarkroadtrips.com

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