Branding Systems: Design across media
Logo Design for The Energy-Smart Pricing Plan
The Energy-Smart Pricing Plan allows residential customers to preview real-time electricity pricing. Based on this pricing, customers may choose to alter their energy usage—generally through lowering thermostats at night or reducing air conditioner uage during the day. The logo expressed that idea in graphic form.
Visible Logic created a complete branding solution from logo to printed materials to web.
