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Vol 2, Issue 6: Focus on Branding: News from Visible Logic
5 Overlooked Places to Build Brand Identity. 8 Typography Tips: Make your Proposals and Letters Shine. Visible Logic Honored under 100 Brands of Interest. Emily's Article on "Staying on Message" Published in the Press Herald. Read on.
Vol 2, Issue 5: Book Design, iPhone Icons, and Updated Logo Design
AllergyFree Passport released the second edition of their book, Let's Eat Out! and launched their iPhone applications. Should You Update Rather than Redesign Your Logo?. Read on.
Vol 2, Issue 4: WordPress Web Sites, Design Across All Media
Visible Logic spotlighted on Startup Nation. Recent work includes a WordPress-driven web site for Cream & Sugar Bakery. Read on.
Vol 2, Issue 3: Consistency in Branding, The Pros and Cons of PayPal
Learn why consistency is so important in branding. If you're considering adding PayPal to accept credit cards, understand the pros and cons. Recent Web design and book interior and book cover design. Read on.
Vol 2, Issue 2: Visible Logic Launches Blog
We've launched our clients' blogs, but now it's our turn. Read about what we learned when we launched our own blog. Read on.
Vol 2, Issue 1: Pros & Cons of Online Printing Sources / Recent Web Design Work
Consider the pros and cons of choosing one of the many online, digital printers over your local offset printing company. Read on.
Vol 1, Issue 4: Visible Logic launches new web site and tagline
Our goals for the new site included: Preserving our current branding; Removing flash elements; and Creating a specific place to highlight publishing work. Read on.
Vol 1, Issue 3: Color systems defined / Big projects
CMYK, RGB, PMS: Color Systems Defined. What is the difference and proper color system for your application? Read on.
Vol 1, Issue 2: How much will the printing cost? / Recent logo projects
Buying printing is a bit like shopping for clothes--are you looking for a t-shirt, a dress shirt, or a suit? Just like you'd need to spend more to purchase a business suit, you'll need to plan your budget for printing based on the size and complexity of the job. Read on.
Vol 1, Issue 1: What type size really means / Recent book design work
It's a bit of a stereotype, but designers have a reputation for setting type too small and clients have a habit of asking for it larger. When setting type, there are a number of issues to consider. Read on.